Role: Concepting, Design, Motion Graphics
Platform: Instagram / TikTok / Meta
Objective: Drive anticipation for AHS NYC premiere with eerie, stylized visuals that align with the show's dark, provocative tone.
Overview:
This social campaign was designed to build suspense and intrigue ahead of the AHS NYC season drop. Utilizing neon horror motifs, fire elements, and cryptic messaging (“Say Goodnight with a Bite” / “To Be Consumed 7.12”), the creative leaned into the franchise's signature aesthetic while introducing a bold, gritty twist tailored to a New York City backdrop.